GMA Annual Conference "The Modern Marketer: Careers, Influence, & What's Next"

Join us for the 26th Annual GMA Conference to explore what it means to be a modern marketer. Connect with industry leaders, discover how brands build trust, culture, and influence, and gain new perspectives on the forces shaping marketing today. Come ready to shape what’s next.

Agenda:
9:30-10:00 am Doors open
10:00-10:15 am Opening remarks
10:15-11:00 am Panel 1: Building Brands People Choose (CPG Panel) How do leading brands turn consumer insight into products and experiences people choose again and again? Hear from CPG marketers navigating changing consumer expectations, new technologies, and an increasingly competitive marketplace.
11:05-11:45 am Featured Session: Marketing When the Mission Matters (Major Ryan Crayne, US Army Marketing Enterprise Office)
11:45-12:00 pm Break
12:00-12:45 pm Panel 2: Marketing Health & Wellness (Healthcare Panel) Marketing health and wellness means balancing consumer needs with trust, evidence, and responsibility. Explore how marketers translate complex products and science into meaningful brands, experiences, and choices for consumers.
12:45-2:30 pm Networking Lunch and Team Trivia
2:30-3:00 pm Featured Talk: Grit and Glamor (Ms. Alma Cooper, Miss USA 2024)
3:05-3:50 pm Panel 3: Marketing Culture, Experience, & Desire (Entertainment/Luxury Panel) What happens when marketers are selling more than functional benefits? Explore how brands use storytelling, culture, influence, and experience to create desire, shape identity, and build relevance beyond the product itself.
3:50-4:00 pm Closing Remarks
4:00-5:00 pm Happy Hour

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