Willow Rising: An Exclusive Tour with Naftali Group

Join the Stern Real Estate Club for an inside look at the Willow Project, a distinctive new residential tower by the Naftali Group, designed by COOKFOX Architects with interiors and amenities by Rockwell Group. The tour will take place on October 23rd, from 9:00–11:00 AM. It’s a rare chance to see high-design, high-stakes construction in action in the heart of Gramercy.

Architecturally, The Willow is a reinterpretation of classic New York elegance: hand-laid red brick, cast stone detailing, arched windows, and sleek metal accents combine in a refined exterior that dialogues with the heritage of its surroundings while pushing toward the modern. COOKFOX’s design maximizes light, proportion, and material craftsmanship, complemented by Rockwell’s warm, textural interiors throughout.

On the construction side, attendees will get up-close insight into deep foundation systems, cast-in-place reinforced concrete framing, precision façade installation using mast climbers and tower cranes, and rigorous sequencing of MEP, enclosure, and finishes—all while meeting sustainability targets and navigating the urban logistics particular to a Manhattan project.

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