The Art of the NYC Deal: Bob Knakal’s Map Room Tour (Featured on Netflix: Owning Manhattan)

Stern MBAs are invited to an exclusive tour of Bob Knakal’s legendary Map Room, a one-of-a-kind physical archive that has shaped decades of New York City real estate transactions. Bob Knakal is one of the most accomplished investment sales brokers in NYC history, known for pioneering block-by-block market intelligence and advising on thousands of deals across the city.

The Map Room is a meticulously maintained, wall-to-wall system of maps, ownership records, zoning notes, and deal history—organized by neighborhood and block—that allows for instant pattern recognition across the city. Long before modern data platforms, it served as a proprietary intelligence engine for sourcing, valuing, and executing high-profile transactions. The space was recently featured on Netflix’s Owning Manhattan (Season 2), where Ryan Serhant toured the Map Room, highlighting its iconic role in NYC real estate culture.

This rare behind-the-scenes organized by the Stern Real Estate Club offers a firsthand look at how deep market memory and local insight translate into sustained dealmaking advantage.

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