2022 GMA Conference: Age of Authenticity

Each year, the GMA hosts our Conference, bridging top graduate students and leading Marketing professionals in a forum where current topics can be discussed in an academic setting. For the first time in two years, we will be hosting our Stern Graduate Marketing Association conference LIVE on 11/04 on the NYU Stern campus. Come learn about marketing in the age of authenticity from industry experts and leading marketing academics. In addition to keynote addresses and engaging panel discussions, there will be a ton of great networking opportunities. Panels like Building Brands with Consumers and Creating for Digital Natives will feature prominent marketing voices, across industries including CPG, Tech Pharma, Retail, and more. You don't want to miss it!

2022 GMA Conference: Age of Authenticity

88% of consumers say authenticity is important when deciding what brands they like & support, but for many marketers - that's a nebulous term. Join GMA for our Annual Marketing Conference where industry leaders and marketing academics will discuss what authenticity REALLY means in a post-COVID world and how brands can lead a more meaningful relationship with their consumers.
In this conference, attendees can expect discussions on the using new technology & platforms to solve marketing challenges, building their brand to appeal to digitally native consumers & the impact of consumer insights in driving brands forward. Speakers from NYU Stern, TikTok, Deloitte Digital, Bayer, L'oreal and more will share their experience and expertise, shedding light on the tools and skills needed to best serve marketers in the future. Join us for a day of engaging conversation and networking!

Following the conference will be a Happy Hour with drinks & light bites starting at 5PM at Analogue!!

http://sterngmaconference.com/

Graduate Marketing Association | Website | View More Events

Contact the organizers