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2017 GMA Conference: GAMECHANGERS

by Graduate Marketing Association

Educational/Awareness

Fri, 10 Nov 2017

9:30 AM – 6:00 PM

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NYU Kimmel Center for University Life

60 Washington Square S, New York, NY 10012, United States

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Description

Join GMA as we host an immersive day, designed to inspire, connect, and share ideas.

This year's conference theme—Gamechangers: Industry-Disruptors Challenging the Status Quo— will allow guests to learn from brands who are disrupting their respective industries with insight-driven innovation and from established companies on how they are navigating a new age of rapid change.

The conference will feature Amazon Vice President of WW Marketing—Neil Lindsay, CEO Founder of Zola—Shan-Lyn Ma, S’well Vice President of Marketing—Raquel Lachman, and Vice President of Chocolate Category Business Unit at Mars Wrigley Confectionery—Tanya Berman. You’ll also see representation from HBO, Facebook, Deloitte, Google, Mented Cosmetics, Time, Inc., and more.

Leading marketing industry professionals will share their perspectives on how to identify an industry that is ripe for disruption, how to translate a human insight into a groundbreaking idea and eventually a tangible product or service, how newly-formed brands can market to consumers in industries dominated by large corporations, and how established firms can weather rapid changes.

Breakfast, lunch, and hors d'oeuvres will be served.



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Where

NYU Kimmel Center for University Life

60 Washington Square S, New York, NY 10012, United States

Hosted By

Graduate Marketing Association

Clarissa Peña

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