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2018 GMA Conference: Unraveling Big Data

by Graduate Marketing Association

Ticket Sales Conference

Fri, 02 Nov 2018

12:30 PM – 7:00 PM

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Kimmel Center

60 Washington Square South, New York, NY 10012, United States

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Join GMA as we host an immersive day designed to inspire, connect, and share ideas.

The theme of this year’s conference is Unraveling Big Data: How Marketers Use Big Data and AI to Connect with Consumers and will highlight brands and firms who have led the change to impact entire industries. Our goal for this conference is to create a forum where current topics at the intersection of marketing and technology can be discussed by leading professionals in an academic environment. In particular, the conference will facilitate discussion around how data and artificial intelligence are redefining the marketplace, the consumer experience journey, and marketing strategies for brand differentiation. With increasing competition, marketers are becoming more resourceful and embracing data analytics as an essential tool to drive a stronger connection with consumers.

The conference will feature eMarketer Co-Founder and CIO Geoff Ramsey. You’ll also see representation from Google, MealPal, Segment, SeatGeek, Apteo and more.

Leading marketing industry professionals will share their perspectives on how data is utilized to translate a human insight into a groundbreaking idea and eventually a tangible product or service, how newly-formed brands can market to consumers in industries dominated by large corporations, and how established firms can weather rapid changes.

For more information, visit: sterngmaconference.com

*A Note to All Attendees: 
The conference will feature a number of candid conversations with industry leaders, and all presentations will be off the record and closed to press. Please refrain from live social media coverage or filming of any sessions. 
Dress Business Casual



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Where

Kimmel Center

60 Washington Square South, New York, NY 10012, United States

Speakers

Raghu Sundaram

Luke Williams

Russell Winer

Stewart Krentzman

Fran Gormley

Sonia Marciano

Hosted By

Graduate Marketing Association

Contact the organizers