The 2019 GMA Conference, entitled Multicultural Marketing: Reframing the Cultural Mosaic, will highlight brands and firms who have reshaped entire industries. The goal of the annual conference is to create a forum where current topics on marketing and business can be discussed by leaders of industry in an academic environment.
This year’s theme will center around the use of culture as a way of connecting with different consumer groups and improving consumer relations and loyalty. As more companies transition from total market approaches to more focused ones, we would like to facilitate conversations about how this shift is changing the marketing mix within established, incumbent, and new companies.
For more information, visit: sterngmaconference.com
*A Note to All Attendees:
The conference will feature a number of candid conversations with industry leaders, and all presentations will be off the record and closed to press. Please refrain from live social media coverage or filming of any sessions.
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