2019 GMA Conference - Multicultural Marketing: Reframing the Cultural Mosaic
The conference will highlight brands and firms who have reshaped entire industries. The goal of the annual conference is to create a forum where current topics on marketing and business can be discussed by leaders of industry in an academic environment.
This year’s theme will center around the use of culture as a way of connecting with different consumer groups and improving consumer relations and loyalty. As more companies transition from total market approaches to more focused ones, we would like to facilitate conversations about how this shift is changing the marketing mix within established, incumbent, and new companies.
The conference will feature speakers from American Girl, Chase, Google, Estée Lauder, Unilever, Mented Cosmetics, HelloFresh and many more!
Learn More at: http://sterngmaconference.com
Early Bird tickets open on October 23rd for $40!
Member and Non Member tickets will open as Early Bird sell out or on October 31st
Note that registration opens at 12PM and the conference will begin at 1PM
Dress Business Casual
Food Provided (Coffee Break in the mid afternoon Networking Reception in the evening)
Kimmel Center (Rosenthal Pavilion)
60 Washington Square South, New York, NY 10012, United States