Banner for LARC Conference The Business of Desire: What’s Next in Customer Aspirations

LARC Conference The Business of Desire: What’s Next in Customer Aspirations

by

Educational/Awareness

Fri, Nov 14, 2025

11:30 AM – 4:30 PM EST (GMT-5)

5-50

44 West 4th Street, New York, NY 10012,

152
Registered

Registration

Details

Join us for LARC's 20th annual conference, The Business of Desire: What’s next in Customer Aspirations.

The conference will feature Megan Grant, CEO of Louis Vuitton Americas, as well as various panels with industry professionals, and chances to network and connect with companies across luxury and retail. Some of our panelists are listed below:

12:00 Keynote: Megan Grant, President and CEO of Louis Vuitton America

1:00 Cultivating Aspiration through Storytelling and Community Building
Candace Craig Bulishak: President and CMO of Tarte
Christiana Weller: VP of Marketing, Blade
Issam Freiha: CEO and Founder of Blank Street Coffee
Cathy Santos: Head of Personalization, Ferrari

2:00 Building Desire from Scratch
Dianna Cohen: Founder of Crown Affair
Marina Larroudé: Co-Founder and CCO of Larroudé
Sonia Mosseri: Co-Founder and Creative Director of Still Here Denim
Pia Mance: Founder and Creative Director of Heaven Mayhem

2:45 Future of Luxury and Retail
Daniel Jadczak, CIO LVMH
Catherine Nekavand: Partner, Luxury and Beauty at Alix Partners
Lindy Firstenberg: Senior Vice President, Luxury and Beauty at Alix Partners
Fiona Li: Global Product GTM at Tik Tok

First 100 attendees to receive gift bags from our sponsors!
Dress Business Casual

Where

5-50

44 West 4th Street, New York, NY 10012,

Hosted By

Luxury & Retail Club | Website | View More Events