Consulting Lab: Branding & Innovation

Strong brands deliver exceptional financial return to shareholders. Consulting Lab: Branding and Innovation is an experiential course designed for advanced MBA students seeking real world brand consulting experience. Students work in teams to solve critical global branding challenges facing partner organizations. Students will learn global branding frameworks and concepts as well as valuable consulting skills, including managing complex projects, enhancing team dynamics, building client relationships, and optimizing presentation skills.

Student Testimonial:

Tracy, Spring 2020

"In this course I learned how to implement a concept/bring it to life, what branding is, how to reiterate ideas, work with designers, and how to make better presentation slides.

People who should take this class include anyone who's interested in branding, i.e., the brand image, brand positioning, anyone who's looking to enhance their creativity, anyone who wants to get real-life experience consulting a client/working with a client."


  • Students must have completed 15 credits.
  • Pre-requisites: COR1-GB.2301 (Strategy)
  • Co-requisites: COR1-GB.2310 (Marketing)
  • Able to meet the time commitment of approximately 10 hours per week.


  • Students can lottery for MKTG-GB.2368 Consulting Lab: Branding & Innovation for the Fall 2021 semester in May.

Program Policies

  • This is a 3-credit course.
  • Students cannot drop the course after July 23rd.
  • Please note that we anticipate holding all classes in-person.