Consulting Lab: Branding & Innovation

Strong brands deliver exceptional financial return to shareholders. Consulting Lab: Branding and Innovation is an experiential course is designed for advanced MBA students seeking real world brand consulting experience. Students work in teams to solve critical global branding challenges facing partner organizations. Students will learn global branding frameworks and concepts as well as valuable consulting skills, including managing complex projects, enhancing team dynamics, building client relationships, and optimizing presentation skills.


  • Students must have completed 15 credits.
  • Pre-requisites: COR1-GB.2301 (Strategy)
  • Co-requisites: COR1-GB.2310 (Marketing)


  • Students should lottery for MKTG-GB.2368 Consulting Lab: Branding & Innovation by May 27th.

Program Policies

  • Students cannot drop the course after July 1st.
  • This is a 3-credit course.