Stern Solutions
Consulting Lab: Branding + Innovation

OVERVIEW
Strong brands deliver exceptional financial return to shareholders.This experiential course is designed for advanced MBA students seeking real world brand consulting experience. Students will work in teams of six to solve critical global branding challenges facing partner organizations. Students will learn global branding frameworks and concepts as well as valuable consulting skills, including managing complex projects, enhancing team dynamics, building client relationships, and optimizing presentation skills. 

ELIGIBILITY
Students must have completed 15 credits.  Pre-requisites: COR1-GB.2301 - Strategy.  Co-requisites: COR1-GB.2310 - Marketing.

REGISTRATION
Students should lottery for MKTG-GB.2368 Consulting Lab: Branding & Innovation.

PROGRAM POLICIES
There is a no-drop policy after December 11th, 2017.